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Search Engine Optimisation – A Free Internet Marketing Strategy

Search Engine Optimisation – A Free Internet Marketing Strategy

What does SEO stands for?

The acronym SEO is most commonly known for the words Search Engine Optimisation.

Okay, well what does Search Engine Optimisation mean?

SEO is an Internet Marketing Strategy that helps improve the visibility of a web site or a web page in search engines. To put it simply, it helps make you more popular in the world of the big wide web!

What is an Internet Marketing Strategy?

An Internet Marketing Strategy or Online Marketing Strategy is the advertising of products and services using the internet as a medium to expose and communicate products and services to consumers. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms used and which search engines are preferred by their targeted audience.

How it works

The answer to how it works is really very simple, even if the methods of SEO aren’t. Search engine optimisation uses a number of tactics to draw the attention of search engines to your site. The idea behind it is to make your site fit as closely as possible with the searches performed within your target market. This is achieved by crafting high-quality content with well-placed keywords that influence your website page ranking on all search engines, including Google, Yahoo, and Bing.

Methods of Search Engine Optimisation

There are many different methods that SEO adopts to amplify its field of marketing.

Here is a list of a few proven techniques that you can use to help increase targeted traffic:


Keep domain names short, short names are easier to remember! Include short Primary Keywords, without hyphens where possible
Keep the host location to where you are actually hosting from eg. If you are hosting from the UK
Include relevant keywords in the URL names and keep them unique to each page.
Keep navigation structure simple
Page content wording is very critical
Create and submit as many articles as possible
Find relevant websites within the same market sector or niche and form a link partnership
Submit your website to relevant or industry related directory’s
Utilise relevant Social Networks and Forums related to your Market Sector
Utilise Blog sites relevant to your Market Sector

Why go through all the effort?

Well, why not? You have your business or company online and you want it to succeed don’t you? To do this you need to do everything possible to ensure that your web site is listed as near to the top as possible, there is a lot of competition out there!

Optimise your site so search engines can find you and you will:


Increase high-quality traffic to your website
Reach customers at every point in the buying cycle
Find new customers and grow your customer base
Grow your revenue and profits

So get started and OPTIMISE!

Implementing successful SEO Techniques requires an extensive knowledge of logic and a very good understanding of the targeted market sector. There are many Web Marketing Companies available that have professionals waiting to do all the work for you, all just a click away.

A little secret

By reading this article you have acknowledged our presence on the web and you have just participated in a SEO campaign!

Thank you!

August View Creative offers great internet marketing solutions such as search engine optimisation. Visit our website today to have a look at the websites we have developed and optimised, aiding those companies to grow. Click on this link – website design company

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.