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Search engine optimisation for mobiles makes headway

Search engine optimisation for mobiles makes headway

Businesses developing campaigns need to be aware that mobile internet access is increasing in popularity – dramatically.

Not only that, but the rise of smartphone-based internet access is actually impacting on the number of desktop searches that are being carried out by internet users.

The shift to mobile internet access means that a whole new raft of considerations need to be taken into account when a company begins developing strategies.

Tamar’s The Mobile 2010 White Paper shows that while mobile search engine traffic has increased by 247 per cent in the past year, the number of desktop and laptop-based searchers has fallen by 15 per cent.

What’s more there is a growing trend for mobile-only internet access – i.e. many consumers only access the internet via their mobile phones. The number of mobile-only internet users has more than doubled in the past year.

While mobile internet access only accounts for three per cent of total internet traffic at the moment, the figures show that in the near future strategies could be more successful if they are targeted at smartphone users.

The UK is at the top of the pile when it comes to the adoption of next generation mobile technology. The country has witnesses 70 per cent growth in smartphone uptake in the past year.

Tanya Goodin, chief executive officer of Tamar, said: “Brands will need to revisit their search strategies to plan and implement agile and responsive engagement with their consumers that addresses not only the continual evolution of the search engines but also the migration of users to mobile search.”

In other words, following the latest search engine optimisation keyword trends will not be enough as mobile technology is leveraged in ever more interesting ways.

And the link between smartphones and couldn’t be more clear. Google’s Android operating system has become the mobile platform of choice in the US – outperforming both BlackBerry OS and Apple’s iOS. And, since Android is underpinned by Google’s search engine supremacy, it makes sense that mobile internet is becoming the focus of the smartphone sector.

 

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.