Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle. Rather than wrangle with the behemoth head-on, the start-up sees itself as a complement that...Read More

You may never have heard of Microbilt, a company that offers risk management solutions to small businesses. But chances are, you’ve seen one of the spots from their super-viral I Love Local Commercials campaign. Collectively, these send-ups of local TV channel, late-night spots for tattoo parlors, mobile home and furniture dealerships, and a Cuban-gynecologist-cum-auto-dealer have...Read More

Foursquare continues to boost efforts to get local merchants to promote specials to its users. Its last few moves are outlined in past posts (here and here). The latest is a new tool for business owners to claim their listings and have more control over them. This includes updating business information and generating specials shown...Read More

Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click-N-Shout and Deal Current, are targeting local media companies as partners. Basically, they’ll provide the technical and logistical know-how, and the media...Read More

Internet marketing has changed the way business marketing is done. Many worldwide corporations have engaged in SEO for selling their services and products and have succeeded in achieving their business aims thru this. As search engine dynamics change, the search engine optimization practices also keep evolving. Of late, SEO for local audience is gaining momentum....Read More