JiWire, the mobile wi-fi network reaching 40 million users each month, announced today that it raised $ 20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and public Wi-Fi using Compass, an interactive platform that makes locating brands easier. Compass turns standard...Read More
We recently blogged about Marchex’s acquisition of Jingle Networks, a move to own a platform that monetizes mobile voice search. Recently we were able to get a bit more color from Senior VP of Strategic Development Scott Greenberg. According to Greenberg, the two companies didn’t have any major distribution partners in common and similarly little...Read More
Yodle, a third party SMB reseller, was selected by MAACO to serve as its online marketing vendor for all MAACO franchises. MAACO is the largest provider of collision repair and auto painting services in North America. The announcement comes after MAACO’s corporate offices conducted a yearlong pilot. Yodle CEO Court Cunningham told BIA/Kelsey that the...Read More
With movies from Netflix, games from ESPN, music from Last.fm, and status updates from Twitter, Microsoft has evolved the Xbox 360 into a premium content delivery device, not just a game console. Now, with its new Kinect motion-controller system, the company has the means to turn the Xbox 360 into a hyper-targeted ad platform. After...Read More
A new study of mobile advertising shows that there is more to mobile advertising than the iPhone, as it was outperformed by both Symbian and feature phones in terms of click through rates. The survey comes from mobile advertising firm Smaato, which has looked at mobile click through rates worldwide, based on the 6bn ad...Read More
