Consumption is up, dollars are down. In traditional media channels it’s the same lament time and time again: audiences are rising, but advertising continues to plummet.  Gourmet, Cookie, Modern Bride, Portfolio, I.D., Vibe, Blender, Domino, Metropolitan Home – the magazine body count is mounting. Over 400 magazines folded last year, despite the fact that a...Read More

Privacy issues have been the bane of behavioral targeters’ existence for awhile now. But how much impact have privacy advocates had on the industry? According to a new study from the Ponemon Institute, marketers now use behavioral targeting 75% less than they would like. That should be enough to strike fear in the hearts of...Read More

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit’s senior e-marketing manager, would dearly love to enlist all of them as members and donors. Advertising on pet and animal oriented sites is only the tip of the iceberg...Read More

I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business...Read More

According to forecasters, digital advertising is poised to lead a rebound in the larger ad market. Revenue increases in the fourth quarter of 2009 are expected to continue. And according to the IAB, television advertisers shouldn’t be concerned that the growth in digital will come at their expense. According to the Interactive Advertising Bureau and...Read More