We’ve been listening to your feedback about Flow Visualization, and we’re excited to announce a number of significant upgrades that are available to all our users starting today. Events Flow We’ve expanded the Flow Visualization family of reports to now include Events Flow! This new feature can be found in the Content->Events section: What problem...Read More
Originally posted on the Google Analytics blog Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the...Read More
Late last year, a fantastic post went around the Internet with 55 Google Website Optimzer Tips and Tricks. Today, we have a sequel for you. This is a guest post from Khalid Saleh, who is the president and cofounder of Invesp, an ecommerce conversion rate optimization company. Increasing e-commerce conversion rates is challenging. With...Read More
Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not...Read More