Cross-posted from the Google Enterprise Blog. Every day people rely on maps to help them make purchasing decisions. Location matters for everything from choosing a restaurant for dinner, to picking the perfect home. It’s important to understand how users view and interact with this information so you can create a map experience tailored specifically to...Read More

Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a… Please visit Search Engine Land for the full...Read More

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is...Read More

Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important… Please visit Search Engine Land for the full...Read More

The apps versus mobile websites debate isn’t going away any time soon. It’s not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created. For instance, instead of worrying about whether mobile websites will one...Read More