The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.” She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals.  Web 2.0 sf 2011 metrics One of the most packed sessions at this...Read More

Incredible as it may seem, it’s been 10 years since the Interactive Advertising Bureau updated its standard advertising units. Six new formats selected in a “Rising Stars” competition will be officially sanctioned by the IAB if they gain sufficient market traction in the next six months. The formats were chosen in large part for their...Read More

Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts. It’s Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the...Read More

In just 6 minutes, you’ll move from “branding is just for big companies” to “I can grow my brand with my customers.” And you’ll learn that even with a shoestring budget, you can build a powerful brand by keeping things simple and focused.Read More