O2 is continuing to roll out plans to ‘surprise and delight’ customers with another personalised social media campaign for Valentine’s Day. The mobile operator has created a “digital Love Nest in the Clouds” to deliver Twitter users’ messages via YouTube videos, personally recorded by non-identical twin “O2 Cupids”. This builds on the success of its...Read More
Audi has created a new Foursquare badge with the support of the US Ski Team, which it has sponsored since 2007. Fans of the luxury car that follow Audi on Foursquare and check-in to ski resorts this winter will unlock the exclusive ‘Audi Winter Ride’ badge, which gives them 20% off all items in the...Read More
Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget. Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign. The campaign aims to engage a younger target audience, and ties in with...Read More
Nine common SEO campaign mistakes Running an ongoing SEO campaign is a lot like spinning plates. With so many factors in play in search engine algorithms, you really need to be aware of all of them at once to ensure a successful campaign – it’s all about keeping a balance between all of them. Read...Read More
