A great post from ReelSEO.com just showing what video marketing can do. Yes Coca Cola and Peugeot have the money for a large video budget, and as a small business owner, you are probably thinking that video marketing is going to be expensive. How wrong you are. All you need is an inexpensive flip camera,...Read More

Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content. We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and Tesco. However, while marketers are all too keen to trumpet their AR trials, stats...Read More

QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.  This scepticism is often justified as, though we have seen some creative examples, QR codes are often used very badly.  Also, while it is easy to find creative examples, brands and marketers aren’t always forthcoming about...Read More

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance. Email open rates can vary depending on the target industry and enad...Read More

The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble. That’s what Forrester Consulting found in a study that...Read More