I answered an interesting rel=canonical question over email today and thought I’d blog about it. If you’re not familiar with rel=canonical read these pages first. Then watch this video about rel=canonical vs. 301s, especially the second half: Okay, I sometimes get a question about whether Google will always use the url from rel=canonical as the...Read More

McDonald’s may be a large brand, but it doesn’t always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than ,000. Rick Wion, head of social media at McDonald’s, is a big fan...Read More