In previous blog posts we’ve explained what RPM is and how it’s influenced by what users do when they come to your site. We want to take this conversation a step further today, and discuss some strategies that can potentially increase the cost per click (CPC) of your ad units. Though we can’t quantify a...Read More

We’d like to introduce you to two new optimization guides: the One Click Optimizer and the Optimization Lab. These guides have been designed to provide you quick and easy-to-implement optimization tips to help you maximize your site’s revenue and performance. One Click Optimizer Do you own a news site, a classifieds site, a game site,...Read More

Skype has an interesting business model. The wildly popular internet phone and video service lets people call other Skype users for free, and pay a small fee to dial terrestrial phones. But if everyone started using Skype, the company could put itself out of business. Before that happens, Skype is trying to increase its advertising...Read More

Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to increase online bookings for Center Parcs.  Center Parcs has previously used the last click attribution model, but has been using cross-channel measurement and attribution in its digital campaigns for the last six months. I’ve been...Read More

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from...Read More