Today, we’re launching a new weekly Twitter showdown of some of the biggest companies on the web, in your grocery store or on your brain. Today’s competitors are some of the most well known brands on the planet. Yep. It’s Coca-Cola verses Pepsi. When have we heard that before? But this time, we’re not having...Read More

As companies are quickly learning, creating a social media strategy without the ability to change major corporate funcitons can be futile. At the IAB’s Social Media Marketplace in New York on Monday, Coca-Cola’s director of media and interactive communications in North America made clear that her company is trying to avoid that. As Linda Cronin...Read More