Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report. Research conducted by The Logic Group and Ipsos MORI found that 68% of consumers are members of supermarket loyalty schemes, but only 47% of those feel loyal to their supermarket. Overall 77% of the 2,000 British consumers surveyed are members of...Read More

We want to learn more about our publishers, so we’ve put together a very short survey to help us better understand what types of content you create and how you share it with others. Please take a few minutes to fill out this survey — your feedback is important to us, and your input can...Read More

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...Read More

Sorenson Media and SEO.com Partner to Create Best-of-Breed Video SEO Solution Leading Companies in Online Video Solutions and Search Engine Optimization (SEO) Join Forces to Offer Better Quality, Relevance and Searchability for Video Content. Internet Video is a Green Field for Companies Looking to Achieve Online Prominence, Search Relevance. Read more on PRWeb via Yahoo!...Read More