IT departments can create a lot of value when they take responsibility for Integration Technology, bringing together the activities of people across the organisation and beyond its increasingly porous boundaries. But if they sit behind their firewalls chanting verses from the ITIL, then they deserve to die. I keep hearing rumours that IT is dead....Read More
With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what does the future look like for different affiliate models? There has been considerable talk in the trade press about the extension of the ASA digital remit, but the discussion has mainly been about the impact...Read More
