The future of television may be digital, but if you’re a player in the digital space looking at the meetings and parties taking place as television networks wrap up their annual upfront sales efforts, it’s hard not to be a little bit jealous at all the money that still gets lavished at broadcast and cable...Read More

For many industries, digital technology is both destroyer and savior. Take the newspaper and music industries, for instance. The internet is frequently blamed for their demise, yet new technologies are also expected by many to help save them. When it comes to how digital is killing and saving established industries, book publishing may not grab...Read More

Among the most challenging but potentially lucrative verticals is “Legal.” Long dominated by legal listings leaders such as Martindale Hubbell and Reuters Thomson, legal has opened up a little with the rise of social media and social media driven review sites such as Avvo. Taking another approach is Chicago-based Total Attorneys. The company, founded in...Read More

Television has been called many things, and in the past several years, one of those things is ‘dead‘. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it’s television advertising, not digital advertising, that will benefit most from economic recovery....Read More

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement. Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever....Read More