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That didn’t take long. Just two weeks after Microsoft announced that it had purchased a major collection of patents from AOL for $ 1bn, Microsoft has turned around and sold 650 patents to Facebook, which is being sued by Yahoo for patent infringment. Microsoft will retain a license to the patents, and as part of...
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Brands need to learn to “close the viral loop” to encourage users to share their content, according to Facebook director of platform partnerships Christian Hernandez. Speaking at TNW 2012 in Amsterdam, Hernandez said that, in order to properly make use of Facebook’s 500m daily users, brands must make sharing content easier. And the way to...
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Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years.  These programs connected brands with developers to help them optimize social plugins, build apps on the Facebook Platform, develop strategies,...
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That’s Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights: Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57% “5 Ways Businesses Are Using Facebook...
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One of the biggest drivers of Facebook’s success has arguably been the rise of social gaming. From Mafia Wars to Farmville, Facebook’s platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it’s exploiting with Facebook Credits. But as Facebook...
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