McDonald’s may be a large brand, but it doesn’t always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than ,000. Rick Wion, head of social media at McDonald’s, is a big fan...Read More

The Wall Street Journal may have a long way to go before its new New York section becomes a must-read, but it’s making some headway with social media. When the newspaper launched its new section last month, it also announced a partnership with Foursquare. And while one of my colleagues might disagree with me on...Read More

Foursquare continues to boost efforts to get local merchants to promote specials to its users. Its last few moves are outlined in past posts (here and here). The latest is a new tool for business owners to claim their listings and have more control over them. This includes updating business information and generating specials shown...Read More

Today is Foursquare day (4/16 is four squared). The movement started with a Florida optometrist to celebrate with meetups and merchant offers in cities that include Miami, San Diego, New Orleans, Portland and London. Interesting how a user phenomenon — yet to scale among SMB advertisers — is being initiated by the latter.  Check in...Read More