One of the biggest drivers of Facebook’s success has arguably been the rise of social gaming. From Mafia Wars to Farmville, Facebook’s platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it’s exploiting with Facebook Credits. But as Facebook...Read More
In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today. The deal values Zynga, the maker of FarmVille and CityVille, at $ 9bn and is the largest US internet IPO since Google raised $ 1.9bn in 2004. And new data from gaming firm Pando Networks gives further evidence...Read More
Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films. It’s not really by choice. Evidence is showing films that generate digital buzz pre-launch have much better luck at the box office. Sony Pictures, for one, is looking to mobile to make headway with viewers...Read More
