For our second post in the Mobile Mondays series, we’ve invited Grace Nasri of FindtheBest to share her company’s experience in going mobile.  Read last week’s post to learn about setting mobile goals. Mobile is rising at a rate much faster than any other technology to date. Last year at Google’s Think Mobile Event, Kleiner...Read More

It’s been a while since I reported on any 30 day challenges, so it’s time for an update. 30 days of Being Thankful I knew that January, February, and March would be crazy, including a bunch of stuff at work, traveling, plus several conferences. So I told myself it was okay to do only one...Read More

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from...Read More

Publishers are constantly focused on producing original content. And the motivation goes beyond simply drawing in more viewers. According to a new study from the Online Publishers Association, ads perform better surrounded by original content relevant to the brand. For OPA’s purposes, that means that ads on its partner sites perform better than ads on...Read More