(Just as a reminder: while I am a Google employee, the following post is my personal opinion.) Recently I read a fascinating essay that I wanted to comment on. I found it via Ars Technica and it discusses “search neutrality” (PDF link, but I promise it’s worth it). It’s written by James Grimmelmann, an associate...Read More

Facebook’s Mark Zuckerberg is the CEO of the world’s largest social network, and, on paper, one of the world’s richest people. His creation, started more than seven years ago in a Harvard dorm room, has changed the face of the internet and impacted the lives of millions of millions of people around the world. For...Read More

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...Read More

We thought we’d give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences… LinkedIn DirectAds are the online community’s approach to pay-per-click. At Velocity, we’ve done plenty of Google PPC ads for our clients and we’ve experimented a bit for our own agency promotion. So we thought...Read More

The battle to bring the internet to the small screen is heating up. And the fight to control when and how the internet is brought to the small screen is heating up too. After finding Google TV blocked by a number of television networks, a Google product manager for Google TV recently stated that the...Read More