In 1997, CareerPlanner.com founder Michael Robinson decided to pursue his passion of helping people discover their true career directions. He initially wanted to go into high schools and work directly with students, but decided instead to start a website so that he could keep his day job. Today, CareerPlanner.com helps high school students, college students,...Read More

In previous blog posts we’ve explained what RPM is and how it’s influenced by what users do when they come to your site. We want to take this conversation a step further today, and discuss some strategies that can potentially increase the cost per click (CPC) of your ad units. Though we can’t quantify a...Read More