After years of speculation, Twitter recently launched an advertising platform of its own. After nearly two months in the wild, some of the marketers who jumped on board to use it first are speaking out. What they’re saying is not entirely surprising: Promoted Tweets are wonderful. Airline Virgin America sold 500 tickets within three hours....Read More

Privacy issues have been the bane of behavioral targeters’ existence for awhile now. But how much impact have privacy advocates had on the industry? According to a new study from the Ponemon Institute, marketers now use behavioral targeting 75% less than they would like. That should be enough to strike fear in the hearts of...Read More