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Long ago people saved their bookmarks in their browsers. Now, in the age of cloud computing you can submit, store, organize and share your links online on social bookmarking sites. Social bookmarking is one of the most effective methods of search engine optimization, because the more backlinks a webpage has on social bookmarking sites, the...Read More

Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back. If you’re not...Read More

Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and we looked at Google’s solutions for attribution — including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics, and the Attribution Modeling Tool in Google Analytics Premium. During the webinar, many of you wrote...Read More

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew that, but ContentWise and the Custom Content Council recently did...Read More