Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?...Read More

With literally hundreds of millions of consumers logging on to the internet and using social media every month, it’s no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest. Whether they’re looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases...Read More

The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before. When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the...Read More

There have been multiple reports of social media ‘restrictions’ being enforced upon volunteers for London’s 2012 Olympic. The 70,000 volunteers – called Game Makers – have been prevented from posting behind-the-scenes updates and photos to Twitter, Facebook and other social networks.  The Game Makers will not be able to make their roles, locations, or details...Read More

Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget.  Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign.  The campaign aims to engage a younger target audience, and ties in with...Read More