The window for going public is open for today’s most attractive technology and digital media companies, even if Wall Street has been relatively cool to new tech issues. Yesterday, mobile ad network operator Millennial Media announced that it is joining the IPO fray, filing its S-1 in the U.S. to go public. According to that...Read More

SEO Marketing Media Elite Has Improved Their Facebook Page SEO Marketing Media Elite is encouraging clients to use their Facebook and Twitter accounts to learn the best web design and SEO marketing tactics. These accounts are now linked to make it even easier to stay informed on SEO Marketing Media Elite … Read more on...Read More

With the advent of shopping related media in the ad market today, it’s no surprise that many people have a hard time defining the right expectations for performance from their retail publishing partners.  Not long ago, it was unheard of for a brand or agency to be purchasing digital media on a retailer’s website. However, with...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle. Rather than wrangle with the behemoth head-on, the start-up sees itself as a complement that...Read More