A small plot of land near the World Trade Center in New York City has been thrown into the spotlight recently. A Muslim organization called The Cordoba Initiative set out to build a mosque and community center in the space, which has gotten them wrapped up in a national political battle of epic proportions. Numerous...Read More

As more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything. On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data,...Read More

Web site vendors may be well-positioned to jump-start Groupon-like “deal-a-day” offers. Analog Analytics and Adility, for instance, are seeking to leverage their respective media and sales channel relationships for deal a day. Now jumping into the pool is Utah-based Matchbin, a CMS and digital advertising platform provider that has partnered with community newspapers, TV stations...Read More

Prominent blog network operator Gawker Media paid only $5,000 for the biggest tech scoop ever, but the total cost is proving to be far greater for Gawker Media. As has been widely reported, police raided the home of Gawker Media employee Jason Chen. Chen is an editor for Gawker-owned Gizmodo, and is the man seen...Read More

Best Buy is one of the brands most known for its use of social media for customer service. The company now employs hundreds of employees that respond to customer questions and concerns via Best Buy’s Twitter feed @twelpforce. But the company continues to struggle with its approach to social media, just like everyone else. And...Read More