Advertisers are still reluctant to allocate budget to mobile search, according to a new survey from the World Federation of Advertisers. The survey found that 66% of WFA members did not yet allocate budget to mobile search and 44% do not devote budget to social search. The findings come despite the number of WFA members...Read More

The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act. I’ve identified the key areas to remember when organising your mobile strategy. We recently released a research report that revealed almost...Read More

The prediction that “mobile is going to be huge!“ has been over-egged for nearly a decade, but the past several years have erased all doubt that may have existed about the truth of this statement. In 2011 however, mobile “turned a corner”, according to Google at least. The search giant is, unsurprisingly, a big part of...Read More

We’re excited to announce the launch of AdSense for mobile content in 15 new countries: Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey. AdSense for mobile content allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for...Read More

During BIA/Kelsey’s ILM East conference in March, a series of mobile sessions were held in which leaders of the mobile industry were interviewed on stage (see previous post on Foursquare GM Evan Cohen’s Keynote). WillowTree Apps CEO Tobias Dengel was part of this lineup and offered many actionable takeaways about building mobile products. A BIA/Kelsey...Read More