A new study of mobile advertising shows that there is more to mobile advertising than the iPhone, as it was outperformed by both Symbian and  feature phones in terms of click through rates.  The survey comes from mobile advertising firm Smaato, which has looked at mobile click through rates worldwide, based on the 6bn ad...Read More

WHERE (formerly uLocate) continues to redefine itself as a mobile local content and ad targeting play. It’s latest move offers coupons and nearby specials to users that check in to places through its mobile app. According to today’s release: When using WHERE to help discover local places, consumers will now receive coupons from local merchants...Read More

Comscore today reported that U.S. mobile Web usage has reached 30 percent of mobile subscribers. This is out of a total 234 million mobile subscribers age 13 and up. The Q1 mobile market data also breaks down user activities and market shares for OEMs and carriers. For OEMs, Samsung is in the lead but there’s...Read More

Google Mobile SERPS Google’s pace of functional and aesthetic upgrades to mobile products has been swift. Chief among these is search and results pages. Tied to recent upgrades to online SERPs, Google has integrated filtering tools to the corresponding mobile pages on iPhone and Android devices. These include things like news, products, and updates. You...Read More

Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films. It’s not really by choice. Evidence is showing films that generate digital buzz pre-launch have much better luck at the box office.  Sony Pictures, for one, is looking to mobile to make headway with viewers...Read More