According to research firm International Data Corporation (IDC), the Western European mobile phone market grew 7.5% year on year to 50.7 million units in 3Q10. Shipments of smartphones increased to 19 million units, 109% higher than the previous year’s third quarter, to represent 37% of total shipments. More and more users are moving to mobile...Read More

It has been a few months now since Twitter rolled out its mobile ads, offering companies the chance to target its 55m mobile users. The social network says Promoted Tweets allow brands to target their followers as well as users “that share similar interests with their existing followers”. This sounds like a good product for...Read More

Mobile email is becoming more important for marketers, with 88% of people checking their email via mobile on a daily basis.  Despite this, many companies have yet to adapt to this trend. Our recent Email Marketing Census found that 39% had no strategy for mobile email, while 48% were unaware how many of their emails were...Read More

Mobile commerce has been a topic of great interest for marketers and businesses in the past several years. And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality. There are numerous...Read More

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There’s nothing alarming here, TV took a small dip and in 2011 vs 2010 and other stuff increased. We all knew it was happening but now...Read More