Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords...Read More

While nobody can deny the massive popularity of Rovio’s Angry Birds franchise, there are plenty of skeptics who question whether Rovio’s cash cow will remain popular forever. And for good reason: in today’s fast-paced and highly-competitive gaming market, which now includes millions of social and casual ‘gamers’, producing hits is difficult but keeping them hits...Read More

This is the third post in a series on optimising mobile websites for conversions. The previous two posts covered Content Prioritisation and White Space.In Summary: Buttons rule on mobile devices. The rule of thumb means that big, well spaced buttons with clear calls to action will likely result in more conversions.Before looking at how buttons...Read More

InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total. Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of available impressions, though this was actually down 2.7% on last quarter. Android now accounts for 26.1%...Read More