The apps versus mobile websites debate isn’t going away any time soon. It’s not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created. For instance, instead of worrying about whether mobile websites will one...Read More
This is the first post in our ‘Mobile Mondays’ series. Throughout the next couple of months we’ll highlight best practices to help you get the most from your mobile content. From time to time, we’ll also share stories directly from publishers who have recently gone mobile. We recently announced our 11 billionth app download from...Read More
For our second post in the Mobile Mondays series, we’ve invited Grace Nasri of FindtheBest to share her company’s experience in going mobile. Read last week’s post to learn about setting mobile goals. Mobile is rising at a rate much faster than any other technology to date. Last year at Google’s Think Mobile Event, Kleiner...Read More
Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts. Who can blame them? The global economy nearly collapsed in 2008, and it’s been tough since then. Companies eager to separate consumers from their...Read More
CBS Outdoor, one of the largest out-of-home media companies in North America, has launched a redesigned, mobile-friendly site in Canada to advertise how to advertise with them. The new site includes an interactive web mapping program alongside its mobile capabilities to help companies find out more about local teams and what advertising opportunities are already...Read More