I had a chance recently to speak to DataPop CEO Jason Lembeck. Before DataPop Lembeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lembeck about mobile search trends and what kinds of consumer response he was seeing to… Please visit Search Engine Land for the...Read More

Several months ago we made a change to our default search experience on google.com — when you’re signed into Google, we add SSL encryption to increase the privacy and security of your web searches. The change encrypts your search queries and our search results page, which is particularly important when you’re using an open, unsecured...Read More

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Here’s an overview of what’s changing. Location targeting is now easier to understand. First,...Read More

By now you may have heard that I’ve written a book called “Optimize“.  After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago.   I haven’t done a formal post talking about the book and so here are a few highlights. Essentially, Optimize it’s...Read More

We’ve been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator. Improvements to the Keyword Tool To help improve campaign management, we’ve made improvements to the Keyword Tool including: See...Read More