Attribution modelling, multi-channel funnels, customer journey mapping… it’s all very hot at the moment. As part of my preparation for a talk I’m giving this Wednesday I had a look at Econsultancy.com’s own data for how different digital marketing channels contributed to conversions. I was interested by what I found so wanted to share it...Read More
Which do you trust most as a source of advice on important issues? People tend to trust friends & family and the mainstream media far more than they trust websites & search engines. Vote All (1204) friends & family 37.1% (+3.0 / -2.9) newspapers 32.5% (+3.0 / -2.8) search engines 19.3% (+2.6 / -2.4) social media websites 6.7% (+2.0 /...Read More
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