Online video consumption has doubled in the space of a year, and this rate of growth may well continue for some time to come. It provides brands with a huge opportunity to engage consumers. Smartphone penetration has helped, though I think the real reason why online video is doing so well is linked to the...Read More

Webmaster level: intermediate At Google, we’re striving to make the whole web fast. As part of that effort, we’re launching a new web-based tool in Google Labs, Page Speed Online, which analyzes the performance of web pages and gives specific suggestions for making them faster. Page Speed Online is available from any browser, at any...Read More

We want to learn more about our publishers, so we’ve put together a very short survey to help us better understand what types of content you create and how you share it with others. Please take a few minutes to fill out this survey — your feedback is important to us, and your input can...Read More

Nielsen says people are spending more time online playing games than sending email – bringing new meaning to the phrase “everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add gaming elements to the purchase process, also called “gamification.” That can be...Read More

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. This latest entry comes from Jed Hallam’s blog, and looks at the reason why companies need to join up their marketing efforts: the consumer.  Why is...Read More