​Within the next two weeks, Google Website Optimizer will undergo a system upgrade. During this upgrade, Website Optimizer will be in maintenance mode. Your experiments will continue to run and collect data, and you’ll be able to view your reports. However, you will not be able to create or modify experiments. This includes launching, pausing,...Read More

Two great industry conferences are happening next week in San Jose: eMetrics and the Conversion Conference. Veterans of the industry will be familiar with eMetrics, but you may not know about the Conversion Conference. The Conversion Conference is a brand new event being chaired by Tim Ash. Tim is the president of Site Tuners (a...Read More

This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing. Testing is probably the most effective way to optimize websites. Through testing we can understand what our customers like,...Read More

In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics. Conversion rate optimization is still a young discipline in the world of interactive marketing. The event was founded by Tim Ash, president of Site Tuners (a Website Optimizer Certified Partner). What’s...Read More

Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level – like upgrading from a standard engine to a 6-speed...Read More