During BIA/Kelsey’s ILM East conference in March, a series of mobile sessions were held in which leaders of the mobile industry were interviewed on stage (see previous post on Foursquare GM Evan Cohen’s Keynote). WillowTree Apps CEO Tobias Dengel was part of this lineup and offered many actionable takeaways about building mobile products. A BIA/Kelsey...Read More
Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them. Fact: We don’t allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering...Read More
Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click). Today,...Read More
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?” Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often...Read More
