Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important… Please visit Search Engine Land for the full...Read More

Today, we’re introducing more details about your Quality Score in AdWords. Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you’ll understand whether your performance expected clickthrough rate,...Read More

When Amazon made its deal to invest $ 175 million in LivingSocial, it wasn’t entirely clear how Amazon played in the local deal space. Sure, Amazon has its own non-local deals. And it owns Dallas-based Woot, a product-based deals provider. Still, it wasn’t clear. Today, we have a better idea how they play together. Amazon...Read More