Search Engine Optimisation – What Techniques Should Be Used? Search Engine Optimisation is known in short as SEO and refers to the practice of managing the evolution of a website by modifying both internal and external aspects to increase the amount of traffic that a site receives. Search Engine Optimisation is a broad field with...Read More

Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking.  Some of the highlights include: Equation for determining ROI Customer Engagement Importance of ROI 3 Rules for Building Business Relationships Building your...Read More

Search Engine Optimisation (SEO) For the Beginner When a search is performed on Google, the resulting Search Engine Results Pages (SERPs) are decided depending on certain criteria set down by that particular Engine. These criteria include the placement and density of the chosen keywords within the website, external link popularity, and structure of the web...Read More

Web Design & Search Engine Optimisation (SEO) Myths – Revealed Search engine optimisation (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true to begin with (disinformation). The...Read More

The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more people finding your website and...Read More