When you search, how did you pick your primary search engine? Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended. Vote All (1190)  it has superior relevancy 30.4% (+3.0 / -2.9) the computer had a default selected 26.8% (+2.9 / -2.7) a friend told...Read More

At the Local Search Association’s Search Starts Here conference in Boca Raton, today’s sessions kicked off with Google’s view of opportunities in local. As usual lately, this tied in closely with lots of trends and themes in mobile and social. Ursula Worth, Head of Directories and Web Hosting Partnerships, Google Nick Boos, Product Manager, Google...Read More

Local Search Association President Neg Norton and LSA board Chairman and SuperMedia CEO Peter McDonald addressed the membership of the Local Search Starts Here conference giving a state of the industry overview. One of the messages McDonald relayed to the membership was that great opportunity exists in the local search space and that industry players...Read More

Local Search Association — “Search Starts Here” Headline Address: Christian Dwyer, Senior VP and GM, MapQuest Moderator: Matt Booth, Chief Strategy Officer, ILM Program Director, BIA/Kelsey AOL’s MapQuest has undergone many transformations over the years, changing owners, business models and leadership teams as it adjusts to new threats and opportunities. It has consistently survived and...Read More

Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to succeed with local media. Aspen Dental is the fastest growing dental practice company in the U.S. with 380 locations spread across 23 states. With growth plans of 60-plus locations added each year over the foreseeable...Read More