Best Buy is one of the brands most known for its use of social media for customer service. The company now employs hundreds of employees that respond to customer questions and concerns via Best Buy’s Twitter feed @twelpforce. But the company continues to struggle with its approach to social media, just like everyone else. And...Read More

For those who haven’t noticed, rumors are swirling that the internet is becoming a warmer, fuzzier place. This idea is gaining traction among the mainstream media, where articles extolling “The New Niceness” can often be found. Anyone who’s ever been involved in a flame war might find that hard to believe. And there are some...Read More