Amazon’s a sleeper bet to really shake up local commerce . But what does that look like? For sure, we see the pieces being assembled…the focus on Amazon Stores, the $ 175 million Living Social Investment, the Kindle Fire rollout, the expansion of Amazon Prime to include access to a range of content, the build...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

Television programming has always been a popular subject for water cooler conversations at work, so it doesn’t take too much imagination to think that social media and television are a match made in heaven. But according to a survey conducted by online television hub SideReel, expectations about social media and television may be a little...Read More

Groupon’s smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle. Rather than wrangle with the behemoth head-on, the start-up sees itself as a complement that...Read More

Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes. At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a...Read More