How are brands and companies organizing around social media? In the case of some very large enterprises, with commitment and decisiveness. Last night in New York, the Social Media Advertising Consortium (SMAC) hosted an elite panel of marketers – all in the top social media role at a global organization – to discuss selling social...Read More

In the recent past social networking Websites have paved a great way for most of the Online Marketing Services and also for other people doing small business. Most of the Link Building Services are also dependent on Social Networking websites. If you have any intentions to start a Social Networking website, then a good...Read More

As companies are quickly learning, creating a social media strategy without the ability to change major corporate funcitons can be futile. At the IAB’s Social Media Marketplace in New York on Monday, Coca-Cola’s director of media and interactive communications in North America made clear that her company is trying to avoid that. As Linda Cronin...Read More

As new ways to advertise and market products in the social sphere continue to proliferate, it’s important to keep track of what is performing best for brands. According to a new study from psychological research firm Psychster, sharable items increase both engagement and purchase intent.  And while it may be hard for branded content to...Read More