As more businesses are jumping on the content train, we had a chance to talk to Lee Odden who just released his first book Optimize: How to attract and engage more customers by integrating SEO, Social Media and content marketing. Odden gave us the scoop on why he wrote Optimize, how we can start integrating...Read More

Has Social Media Optimisation (SMO) Killed Search Engine Optimisation (SEO)? Getting a website ranked on the first page of search engines is the dream of all businesses that rely on the internet to drive traffic and generate sales. There are many strategies to achieve this objective, including Pay-per-click advertising, article marketing, linking and search engine...Read More

By now you may have heard that I’ve written a book called “Optimize“.  After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago.   I haven’t done a formal post talking about the book and so here are a few highlights. Essentially, Optimize it’s...Read More

Only one in ten UK businesses is able to effectively measure ROI from social media, according to a new survey by EPiServer. This is despite the fact that more than three-quarters of respondents said they are either running an online community or plan to do so in the next 12 months. Social media ROI EPiServer’s...Read More

Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers take advantage of the social revolution? BIA/Kelsey’s Mike Boland shared some data to set the...Read More