Social engineering is the manipulation of the natural human tendency to trust. A social engineer’s main goal is gaining unauthorized access to systems or information in order to commit fraud. In most cases the social engineer never comes face to face with the victim. Social Engineering is steadily increasing as cyber criminals exploit people in...Read More

One of the biggest drivers of Facebook’s success has arguably been the rise of social gaming. From Mafia Wars to Farmville, Facebook’s platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it’s exploiting with Facebook Credits. But as Facebook...Read More

While ASOS and Topshop may have larger followings, New Look’s social media strategy is driving more valuable engagement, according to a new study.  Following last week’s stats showing Topshop as the most popular retailer on Facebook and Twitter, stats from Stickyeyes look at the balance between volume and social engagement.  As well as engagement, the...Read More

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features. In our latest Help Desk Hangout On Air, we discussed how your business can benefit from engaging with customers...Read More

Martyn Yang is just your average blogger. His hobby: writing about a number of Hasbro product lines, including Nerf. So it’s not all that surprising that Yang, who lives in Australia, was eager to respond to an email he received from a Hasbro employee asking if he’d like to give away a popular Nerf accessory...Read More