The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before. When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the...Read More
Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine. Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular town via their computer. The Explore function has been available on Foursquare’s...Read More
There have been multiple reports of social media ‘restrictions’ being enforced upon volunteers for London’s 2012 Olympic. The 70,000 volunteers – called Game Makers – have been prevented from posting behind-the-scenes updates and photos to Twitter, Facebook and other social networks. The Game Makers will not be able to make their roles, locations, or details...Read More
Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK. Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites. Experian Hitwise Market research analyst James Murray said that there were record levels of internet...Read More
Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget. Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign. The campaign aims to engage a younger target audience, and ties in with...Read More