When you go shopping online, most retailers are ready to welcome your business provided that you have one thing: a credit card. Thanks to the wide availability of credit cards in the Western world, online retail has become a multi-billion dollar business. But how much business are online retailers missing out on from would-be customers...Read More
OpenX became a player in the ad serving market by offering free and open-source versions of its ad serving technology. But the online ad market is growing in sophistication, and larger advertisers are increasingly buying ads from a wider variety of sources, such as DSPs. Yesterday, in a bid to compete head-on with ad serving...Read More
Web site vendors may be well-positioned to jump-start Groupon-like “deal-a-day” offers. Analog Analytics and Adility, for instance, are seeking to leverage their respective media and sales channel relationships for deal a day. Now jumping into the pool is Utah-based Matchbin, a CMS and digital advertising platform provider that has partnered with community newspapers, TV stations...Read More