Since our announcement last August that sensitive category blocking had been expanded to more languages, we’re excited to say the language expansion has gone even further! This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French,...Read More

At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More

As more companies introduce social media campaigns, there’s often a real lack of understanding when deciding which numbers really matter,  so the default action is often to watch everything. On the one hand, keeping track of every tweet, post and comment is good practice. However, when it comes to actually interpreting the piles of data,...Read More