The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport. That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the “most...Read More

Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget.  Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign.  The campaign aims to engage a younger target audience, and ties in with...Read More