Choosing an SEO Expert – Musing on an Attempt to Trademark “SEO” There’s been a story brewing for quite some time about the attempt by Jason Gambert to trademark the term “SEO”. Gambert claims that the words “search engine optimization” have no real linguistic English value beyond being a process;. So, he’s trying to trademark...Read More

The protections afforded by intellectual property law have immensely benefitted technology companies, but that doesn’t mean that they’re not sometimes problematic. From ridiculous patent lawsuits to reverse domain name hijacking, IP is often a means to questionable ends. Unfortunately, when it comes to trademark, some companies are making abuse all too easy. Case in point:...Read More